How to Interview an Investor

Entrepreneurs often think about how they can prepare for an investor meeting. They get their business plan in order and ensure that all financial documents are in order and practice the main points of their pitch deck. However, the meeting with an investor should be a two-way exchange. The questions that you ask an investor reveal a lot about their process and expectations of working with startups.

Standard Investor Questions

Investors are interested in how you are aware of your business model and how you see the opportunities for your business. Investors will also want know how you intend to grow, which metrics are most important to you and how you plan to generate value from the investment. Your answers to these basic questions will provide a foundation for a deeper discussion later in the interview.

Questions about Firms and Processes

Doing your research about the investors and their investment processes before meeting them is crucial. You can adapt your approach so that it meets their needs and increase the probability that they will invest in your business. Knowing what investors’ expectations are for returns as well as their typical timeframes for deals can help achieve your goals in line with theirs. You can also gain insight into the way they approach founders by understanding how they have dealt with turbulence within their portfolio companies.

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